For SaaS Founder & GTM Leaders
Your Blueprint to $500k In Self-Serve Revenue
ProductLed Academy provides a step-by-step program to help you start, build, and scale a profitable SaaS business.
Unlock for $997 $549
4.7 • Excellent
Start scaling faster like
Are You Building Your Product-Led Business On Hard Mode?
Not Following a Map
Instead, you’re guessing the best way to build a product-led business, relying on luck rather than a structured approach.
Trying to Do Everything
There are many things to juggle when scaling up PLG—trying to become the expert in everything is overwhelming.
Going It Alone
Tackling PLG alone is tough—every decision feels heavier, setbacks hit harder, and progress becomes harder to maintain.
Sound Familar?
There’s a Better Way
Accelerate your product-led growth with the ultimate roadmap,
expert team, and inspiring community.
Step 1
Follow a Proven Roadmap
Stop guessing—use an easy, step-by-step roadmap.
Rodrigo Rodriguez
ProductLed Implementer
Tertius Kleinhans
ProductLed Implementer
Henrique Soares
ProductLed Implementer
STEP 2
Tap Into Our PLG Team
No more guessing—get expert answers to tackle your toughest challenges.
Step 3
Join a Community of Peers
Stop going it alone—connect with peers who inspire you.
"Working with ProductLed helped us fine-tune our PLG strategy, and resulted in several small adjustments that have more than doubled the amount of paying customers"
"We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion."
“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”
“We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages!”
The 90-Day Transformation
Stop struggling with PLG alone. ProductLed Academy gives you the tools, community, and system you need to build a product that sells itself.
Before
ProductLed Academy
After
ProductLed Academy
Testimonials
Wall of Love
These members went pro—and here’s what they’re saying about the program:
Christoph Lückl
CEO at TimeTac
Will Royal
Founder & CEO of PromoTix
Sam Samarasinghe
Founder at Delenta
Clate Mask
CEO at Keap
Christopher Gimmer
CEO at Snappa
Kristi Gibson
Product Marketing Manager at 7shifts
Vladimir Kovalskiy
Founder & CEO at Medesk
Simon Ruckgaber
Product Team at Casavi
Ian Robertson
Head of Product-Led Growth at Boomi
Allison Wilbur
Director of Customer Success at LiquidPlanner
Gergana Berman
Senior Product Manager at LucidLink
Claudia Zuniga
Customer Experience Manager at JungleScout
About The Author
Hi, Wes here
ProductLed Academy is where I focus most of my time outside of serving our 1:1 clients. I created this program to fill a crucial gap for SaaS founders building product-led businesses.
For early-stage SaaS founders, making PLG work often feels like an uphill battle, especially if funding is tight. Many end up struggling to gain traction with PLG. That’s why we’re here to give you the exact support, know-how, and environment you need.
Since most of our revenue at ProductLed comes from partnering with successful PLG companies through our ProductLed Implementer program, we’re deeply committed to helping you reach $1M ARR. Once you’re there, we’ll help you scale to $10M and beyond. If you’re ready to build a wildly successful product-led business, ProductLed Academy is your launchpad.
For early-stage SaaS founders, making PLG work often feels like an uphill battle, especially if funding is tight. Many end up struggling to gain traction with PLG. That’s why we’re here to give you the exact support, know-how, and environment you need.
Since most of our revenue at ProductLed comes from partnering with successful PLG companies through our ProductLed Implementer program, we’re deeply committed to helping you reach $1M ARR. Once you’re there, we’ll help you scale to $10M and beyond. If you’re ready to build a wildly successful product-led business, ProductLed Academy is your launchpad.
What to Expect
Skyrocket your self-serve revenue, output per employee, & profit
Outcome 1
Effortless ARR™
Design a product that sells itself so you can grow your self-serve revenue without working harder.
Outcome 2
Lean Scale™
Build a big business with a tiny team so you can afford to hire the best talent in the market while keeping costs lean.
Outcome 3
Durable Growth™
Boost annual profits with a hard-to-copy strategy that positions you as the obvious choice in your market.
If This Describes You, You're a Perfect Fit
Is This You?
SaaS Founder, CEO, or GTM Leader
You're obsessed with your product
Have a product traction
You know you need help scaling
your GTM and are coachable
your GTM and are coachable
Want to reach $1M ARR
Willing to roll up your sleeves and do the work (1 to 5 hours per week)
Know PLG is the right path,
but need a playbook
but need a playbook
Ready to scale self-serve revenue
Investment
Costs less than a sales rep, yet unlocks a product that sells itself
To ensure you’re surrounded by dedicated peers at a similar stage, we ask for a small investment. This commitment shows us you’re serious about building a product-led powerhouse.
Individual
$549
/ annually
Cancel anytime. No commitment.
Includes:
1-year of access to the program
Full Access to the ProductLed System
Access to the ProductLed Implementation Team
Join an elite community
Unlock For $997 $549
Team
$449
per person annually
3 or more team members
Includes:
1-year of access to the program
Full Access to the ProductLed System
Access to the ProductLed Implementation Team
Join an elite community
Unlock For $2,997 $1,347
Results Guarantee
If you complete the entire program and implement everything and don’t see any sort of results, we’re going to refund you
Limited-Time Bonuses
We want this to be the best damn investment you’ve ever made in your entire business.
To do that, we’re giving you several incredible bonuses (for a limited time only)!
Bonus 1
$1,200 in free
product design
product design
Perfect for redesigning your onboarding flow or homepage.
Bonus 2
30% Off
Plans
Effortlessly guide users to value.
Bonus 3
Free Heatmap and user session recording tool
Start seeing exactly what your users are doing without paying a dime.
FAQs
No. We support designing products that sell themselves while letting your sales team focus on high-value customers.
Yes! We encourage involving key GTM team members.
One year, with the flexibility to progress at your own pace.
It depends on the pace you bring to the program. Some clients take 3 to 6 months, while others take 12 or more months.
Yes, but we’ll still charge you a portion of the fee so that you’re financially committed to the program, and there is a much more intensive vetting process. Just mention you’d like to discuss the equity side of things in the application.
Get Help
Still Have a Spicy Question Unanswered?
Email our CEO anytime. He wants to hear from you and can answer any questions you have.
Send Wes an Email
"You shouldn't have to become a PLG expert to build a successful product-led business. That's why we built this program—to give you the playbook, support, and community to make it happen."
Wes Bush
CEO at ProductLed
Unlock For $997 $549